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About Us

Our products reflect the sense of purpose, simplicity and deliberate construction that Industrial Design was founded on.  We believe our mission to share these principles will universally result in better products,  being made in better ways, closer to your home.

I have been designing products for almost 20 years. I have worked with both local and overseas manufacturers in the creation of dozens of products, each of them made tens of thousands of times. One of the most unexpected discoveries of having a successful design is the amount of people needed to make those products. It takes dozens, if not hundreds of people to help build these goods. When I decided to leave the world of freelance design and create eqpd I didn't know what I was going to make, but I knew I had to make it here. To export all that opportunity to an overseas factory would be missing out on one of the biggest benefits of a successful design - jobs. But it's the right thing to do if you believe in the pride of making things where you live and the profound effect that can have.

We currently make all our products in Twisp, WA with plans to open a second manufacturing location on the East Coast to simultaneously reduce our environmental and increase our social impact. Like food, we think that making things (or growing them) as close to your home is good for everyone. That manufacturing should be celebrated and accessible versus its current condition of being hidden thousands of miles away and the working conditions that prevail. I created eqpd because as both an Industrial Designer and human who cares about our planet, I see an unsustainable trend in the creation and perception of manufactured goods. I am concerned with our rapid consumption of products, how well those products are made, how far they travel and our acceptance of what is disposable. Building goods is an honor; we should treat it that way. Resources are not endless, we should treat them that way.

We encourage you to visit us and see our shop in action, until then, click below to get a preview.

From the very start I set out to make a change. In our country, in the objects we design and the way we incorporate them into our life. Formally trained at the Rhode Island School of Design I approach all projects through the lens of industrial design. This foundation results in solutions that are fundamentally different than the corporate, image-driven, over featured, secretly made, copycat designs that currently exist. I want to remind us of a forgotten art and make a fundamental change in the creation of everyday goods. Step 1 - get back to honest simplicity and durable construction.

In the 1970's German industrial designer Dieter Rams introduced the idea of sustainable development and articulated what is now celebrated as the "ten principles of good design". These rules, now almost 50 years old seem to be a forgotten behavior and are more appropriate today than ever. They represent the soul of Industrial Design and eqpd believes deeply in carrying this torch.

  1. Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.

  2. Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.

  3. Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

  4. Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.

  5. Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

  6. Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

  7. Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society.

  8. Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

  9. Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

  10. Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.